The ASM Group

The ASM Group is a dynamic and growth-focused sales agency serving final expense agents throughout Alabama, Louisiana, Michigan, and Mississippi.
We exist to equip, educate, and empower individuals to become high-performing professionals through innovative learning experiences and real-world coaching.
Our comprehensive programs — including Training University, Shark Call, and Live Trainings — are designed to accelerate both licensing and sales mastery. By leveraging trusted tools, we ensure every agent starts strong and stays compliant.
What sets The ASM Group apart is our Dream Team Star Support model — a proven system of mentorship, accountability, and team collaboration that drives measurable improvement in onboarding speed and sales performance.
At ASM, training isn’t a one-time event — it’s a journey of continuous development. Through live and virtual learning, peer connection, and ongoing leadership support, we help agents build momentum that lasts.
Our mission is to transform aspiring agents into thriving professionals equipped to serve with excellence, integrity, and confidence.
Our vision is to be the standard of excellence in agent education and performance development across the markets we serve.