Penske Automotive Group
Bloomfield Hills, MI
Summary/Objective The Product Specialist advises customers on vehicle platforms, option packages, and powertrain choices with special attention to features, benefits, functionality, and information.
Essential Functions
Records all showroom traffic including but not limited to the name, email, and phone number of customer
Greets each customer promptly upon arrival at dealership with required greeting per company policy
Knows the current vehicle inventory and location in the dealership
Understands and can convey to customer the functionality, features and benefits of each vehicles in current inventory and/or available from the manufacturer.
Knows the most current vehicle market conditions and incentive programs and can advise customers on incentive programs
Is familiar with the appraisal process and recommends the appraisal process as appropriate to the customer
Provides customers opportunity for test drives while customer's own vehicle is in the service...
